Showing posts with label HM. Show all posts
Showing posts with label HM. Show all posts

Monday, October 10, 2011

Pajama party

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Today is one of these autumn days that make you finally realize and feel in your bones – summer is over. It takes much longer to depart from Greece than some other places but it still inevitably succumbs to the conquering march of autumn. Just the other day you could still prance about in a t-shirt and a pair of shorts, and today I was freezing while hanging the laundry out to dry on the balcony, wearing leggings, a denim shirt and socks. Don’t get me wrong, I do enjoy it in many ways – I love watching the turbulent skies, thick clouds floating across it and the dark red sunset. But I enjoy it even more when I don’t really need to go anywhere on such a day – like today. In that case the best thing to do is get cosy on the bed or on the sofa, wearing a soft and warm pajamas, heating my hands on a hot cup of coffee or tea, and thinking of cooking some hearty warm-up meal like a tomato cream soup or a stew of ochre and meat. So that’s pretty much what I did – minus the cooking, since it would have required a trip to a supermarket (lazy, lazy me).

tea

Speaking of pajamas, I have lived without one all year in Greece – yes I will certainly miss its warm climate – but now that I’m moving, I will most certainly need one. And it so happens that just today I spied the October lookbook of nightwear by OYSHO – I’ve always admired this brand’s boxer-shorts for girls and other pieces for causal home wear. But never went further than buying some underwear and a top from them. So I guess now the time has come to pick out one of Oysho’s pajamas.

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And to complete the perfectly cosy outfit – I might go with this pair of boot-slippers by H&M.

hmprod

Thursday, May 19, 2011

Best of latest lookbooks: H&M, Zara TRF and Topshop

I decided not to turn my blog and focus more on personal posts and features. However occasional collections of latest looks from my favorite shops can't hurt, right? So here I bring you selected images from latest lookbooks by H&M, ZARA TRF and TOPSHOP.

H&M (Summer 2011 Campaign)




ZARA TRF (May 2011 Lookbook)




TOPSHOP (Gypsy Rocker Summer 2011 Collection)




Monday, April 4, 2011

H&M against AIDS spring 2011 campaign

H&M launched a Fashion Against AIDS campaign for spring 2011, featuring celebrities like Selma Blair, Akon, Sky Ferreira, Ginnifer Goodwin, Scissor Sisters and others. 25 percent of sales of the quirky unisex collection are going towards HIV/AIDS prevention projects.

Selma Blair

Scissor Sisters

Ginnifer Goodwin

Keri Hilson

Sky Ferreira


Akon

The Misshapes

Saturday, March 26, 2011

H&M's Essentials for spring 2011


Put together specially for us by H&M head designer Ann-Sophie Johansson, this Essentials Spring 2011 lookbook presents all the key elements of the season's trend. I love how relaxed and casual the images are - even the pant-suit set appears quite informal. My own favourite, must-have pieces include: a shirt dress, denim shorts and jacket, a blazer, a long cardigan and the loose jersey. There is one item, however, that I can't accept, even though it's among the hottest spring trends - is the oxfords. Just way too masculine and formal for my taste.














Monday, March 21, 2011

H&M presents "Conscious" collection



H&M just presented its brand new "Conscious" collection - all the outfits in it (for women, men and children) are made from sustainable materials (organic cotton, Tencel@ and recycled polyester). The whole collection is done in different shades of white - which, as all the fashionistas certainly know, is among the top colors to wear this spring. Ladies' fashions are 70s style-inspired, mixing lace, crochet and Broderie Anglaise, and modelled for your by Natasha Poly. Expected in stores from April 14.






You can learn even more about the collection from this presentation:


Friday, March 11, 2011

Frida Gustavsson in H&M spring 2011 campaign

Swedish model FRIDA GUSTAVSSON joins Gisele Bundchen, Freja Beha Erichsen and Raquel Zimmermann in their quest to spread the love for H&M's spring 2011 collection. She strikes girly sexy poses wearing brand's romantic outfits in the photo session by Asa Tallgard.





Saturday, March 5, 2011

Hello spring with Gisele Bundchen and H&M

One of my own favorite brands, H&M, enters new season with a new face - GISELE BUNDCHEN, modelling its newest spring collection. Sexy florals, soft colors and those sandals is just like something I want for this summer. So, let's welcome spring with gorgeous sensual photo shoot by Daniel Jackson, styling by George Cortina.







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