The decision to write this post came suddenly. Honestly, I was busy writing a long post on a very different topic, and then I saw this.
This pic from a cover shoot for November issue of ELLE UK just stopped me in my tracks. I simply had do (write) something about it. So here’s it is.
First of all I’d like to point out that I’m no model idolizer or even admirer. I guess I never believed that posing for photographs requires an exceptional talent and to admire people I require them to be exceptional at something. Like any fashion blogger I naturally do have my favorites, for instance Kate Moss and Freja Beha Erichsen, but I mostly like them for their personal style and the image they embody – that cool, confident, rock-n-roll, no-nonsense look.
Generally I tend to think of models as girls who were kind of spoilt by too much money and too much attention too early, and working in the kind of business that requires but little brainwork. I know there are exceptions, but most models I ever heard speak weren’t great at expressing themselves and I still remember reading an interview in Russian Vogue with a Russian model – then just breaking out, now a major superstar – and how plain stupid she sounded. That’s off topic however, I’m not here to discuss model intelligence. What I meant to say is that I just added another to a my very select list of favorite models. Not so much models really, but girls who, I believe, will have an impact on style and lifestyle of theur generation. I have been watching with interest Emma Watson’s photo shoots for the last year or so, and this most recent bunny-eared image was the final drop. I give up, I’m conquered!
Of course my judgment here may well be influenced by the fact that I know Emma to be much more than just a model. I did see all of the Harry Potter movies, though I wouldn’t call myself a full-blown fan (I’ve seriously enjoyed the last several books of the series however), and I’ve watched her grow. Her acting improved with age and every new film, and soon we'll see her first grownup performance in “One Week With Marilyn.” Plus Emma is well known to be a brainiac and very dedicated scholar – much like her famous character, and her intelligent interviews serve as evidence.
However Emma’s turn as a model have gotten serious just recently. One day she was just that cute clumsy teen from HP, and suddenly she was in the Burberry campaign. And then, to everyone’s surprise, she reinvented her style image in one blow by chopping off those pretty princess locks. Her brand new sexy-meets- tomboy look, along with many photo shoots that followed – much more daring and versatile than before, suddenly turned her into a valid presence in the fashion world.
Since then with every next shoot Emma seems to grow and become more and more convincingly model-like. I really tend to avoid loud and flash like “icon,” but if 2010’s were to have one, I’d rather it was someone smart, talented and multi-faceted like Emma. Anyway, just have a look at the images from various shoots in ELLE, VOGUE, i-D Magazine, CLASH, SEVENTEEN and others, and tell me she’s not the one to watch. And very closely too!