EVA HERZIGOVA's "Hello boys" WONDERBRA campaign was named the most iconic outdoor ad of all time. When first released in 1994 - the time when half-naked ladies still haven't taken over billboards everywhere - it was blamed for causing car crashes. The ad was voted by the public in a poll organised by the Outdoor Media.
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Well, it was a really good ad. We need more like that (without car accidents, of course).
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