Monday, March 21, 2011

H&M presents "Conscious" collection

H&M just presented its brand new "Conscious" collection - all the outfits in it (for women, men and children) are made from sustainable materials (organic cotton, Tencel@ and recycled polyester). The whole collection is done in different shades of white - which, as all the fashionistas certainly know, is among the top colors to wear this spring. Ladies' fashions are 70s style-inspired, mixing lace, crochet and Broderie Anglaise, and modelled for your by Natasha Poly. Expected in stores from April 14.

You can learn even more about the collection from this presentation:


  1. This is AWESOME esp because the fashion industry really is behind in GREEN technology!! I get that it limits design, but this proves there are options.Thanks so much for sharing this Alex! xoxo

  2. Thanx dear :) Just followed your blog by the way!



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