Monday, April 4, 2011

H&M against AIDS spring 2011 campaign

H&M launched a Fashion Against AIDS campaign for spring 2011, featuring celebrities like Selma Blair, Akon, Sky Ferreira, Ginnifer Goodwin, Scissor Sisters and others. 25 percent of sales of the quirky unisex collection are going towards HIV/AIDS prevention projects.

Selma Blair

Scissor Sisters

Ginnifer Goodwin

Keri Hilson

Sky Ferreira


The Misshapes


  1. I love that they chose big name celebrities but also other sorts of celebrities as well. I love the misshapes, and that photo of them is great! Looking forward to seeing this in the store!

  2. That's so cool, shopping at H&M will be even more pleasant.

  3. ahh h&m i miss it! i moved to denver and we don't have one here - but word on the street is one is coming soon! i can't wait!

    brittany from xo

  4. Awesome! I am glad that they are doing this. I tagged you in one of those awards that people pass around fashion blogs. Check it out on my blog. Great post!

    All the best, Angel


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